01. About me

01. About me

Versatile and passionate design lead with an extensive background in digital products, branding, strategy, experience and creative direction. Hands-on, collaborative, who combines technical knowledge with design sensibility to achieve business goals through smart, usable and scalable products.

I'm currently the Chief Design Officer at Huspy, where I manage and mentor an international team of brilliant designers and product creators. Huspy is transforming the home buying experience by building a full suite of products, starting with home financing.

Previously I worked at Urban — the first end-to-end digitized home rental marketplace in MENA, and Starz Play launching a Video-on-demand service across 17 countries, growing to 1M+ subscribers, raising over $150M in funding.

I am a design leader with more than two decades of experience building and operating creative teams. I enjoy guiding diverse teams through challenging product problems, helping organizations understand their products from the user perspective, and delivering beautifully crafted experiences. My approach anchors on building products that make lives more productive, human, and satisfying while solving complex problems that drive the business forward.

I’ve shaped a diverse set of products and services at startups and Fortune 100 organizations, from robotics to personal assistants, online commerce, financial infrastructure, and the future of wearable computing.

02.

01. About me

Focus areas

01. About me

Experience Design
Product Design
Brand Development
Product Strategy
User Research

I am a design leader with more than two decades of experience building and operating creative teams. I enjoy guiding diverse teams through challenging product problems, helping organizations understand their products from the user perspective, and delivering beautifully crafted experiences. My approach anchors on building products that make lives more productive, human, and satisfying while solving complex problems that drive the business forward.

I’ve shaped a diverse set of products and services at startups and Fortune 100 organizations, from robotics to personal assistants, online commerce, financial infrastructure, and the future of wearable computing.

When I’m not working, I enjoy spending time with my partner and two kids in the bay area, trying my hand at woodworking, and reading
up on startups, economics, or watching a good documentary.

When I’m not working, I enjoy spending time with my partner and two kids in the bay area, trying my hand at woodworking, and reading
up on startups, economics, or watching a good documentary.